When it comes to supplements, we’re spoilt for choice – whether it’s a daily multivitamin, zinc or magnesium, or even protein powders. One of the obstacles we must overcome if we choose to add any supplement to our diet is to work out which versions or brands are going to provide the most benefit, and which are simply at the behest of a genius marketing campaign. And which products we need (or don’t need) in the first place.
One buzzword that is starting to gain traction is nootropics. Also known as cognitive enhancers, nootropics are drugs, supplements, and other substances that claim to improve cognitive function, particularly executive functions, memory, creativity, or motivation, in healthy individuals.
Sounds dodgy, right? Not when it’s coming through the dulcet tones of a podcaster! For me this was Joe Rogan, a curious soul/fitness freak who gets paid to promote a nootropic called Alpha Brain.
It is claimed that Rogan has been consistently using Alpha BRAIN since 2010, “taking it before every podcast, before commentating UFC fights, and before stand-up sets. He says it’s noticeably easier to recall words and form sentences when he uses Alpha BRAIN.”
Watch Joe Rogan talk about how he feels on ‘nootropics’ below
While nootropics aren’t necessarily a brand new genre of
self chemical help, recently they’ve started getting more mainstream attention – particularly the one Joe Rogan takes. It’s called Alpha Brain and it has been created by the…
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