5 Facts About Non-Surgical Nose Jobs From The Doctor Who Invented Them (

Just a few years ago, if you wanted a new nose—smaller, straighter, smoother—you could either a.) have a rhinoplasty or b.) that’s it. You had no other options. But with the rise of injectable fillers came an off-label use for them capable of transforming your entire profile in under 15 minutes: the non-surgical nose job. Working with the same hyaluronic acid gels used for lips and cheeks, a doctor can correct curves, bumps, and lumps, making your nose appear smaller (even though it’s technically getting bigger).

The facial cosmetic surgeon often credited with inventing the technique is Alexander Rivkin, though hundreds of plastic surgeons and dermatologists now offer the service across the country. The before-and-after photos are so unbelievable that you might just think the “lunchtime nose job” is too good to be true—an Instagram fable, if you will. It’s not. We caught up with Rivkin to help separate myth from fact, and to get all the information you need to know about the new nose job.

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